Project-Based | Business Strategy & Operational Review

For this strategic analysis, I dissected the full value chain of PRIMARK to understand how its lean pricing model maintains profitability without compromising growth. I assessed both primary and support activities using Porter’s Value Chain framework—mapping business advantages in logistics, warehousing, operations, and customer service while critically analyzing areas like sustainability and ethics.

Key Highlights:

• Mapped inbound logistics and operational processes to understand scalability

• Identified warehouse dominance and digital-first marketing as competitive levers

• Critiqued sustainability claims and proposed eco-friendly business model extensions

• Assessed strategic HR practices and ethical procurement strategies across the chain

• Applied Porter’s 5 Forces to evaluate market positioning, power balance, and growth threats