📦 Data Product Strategist – Deliv-ease, Grubhub Delivery Optimization

Duration: Project-Based | Analytics & UX Enhancement Initiative

At Deliv-ease, I led the conceptualization and strategic design of a data-first optimization model for Grubhub’s delivery operations. Our mission was to boost delivery efficiency through advanced regression modeling and user experience enhancements. I worked across research, data analytics, and product recommendations—helping position Grubhub as a more trustworthy, efficient, and competitive delivery platform.

Key Contributions:

  • Designed a predictive framework using regression modeling to analyze delivery delays, cost patterns, and driver efficiency

  • Conducted TAM/SAM/SOM market sizing to validate scale and prioritize high-yield user segments

  • Proposed UX improvements aligned with data-driven delivery operations

  • Aligned project outcomes with Grubhub’s strategic goals to build customer loyalty and operational resilience

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